Endurance training and competing is not for the faint of heart; that is why we love it. Our products are designed to help conquer the key nutrition challenges that arise from your endurance battle of choice.
ENDURANCE KEY CHALLENGES
ENERGY
Endurance from a nutrition perspective is primarily a function of fuel and oxygen at a cellular level. If your body is well conditioned, has the right fuels, can process them more efficiently with an optimized VO2 max -- this is how you go harder for longer.
HYDRATION
Your body loses performance as you get dehydrated. At just a 2% decrease in body weight from sweat you are seriously impaired. Taking in water and electrolytes is key to maintaining performance over time, especially with that hot sun beating down on you.
FOCUS
The mind is just as susceptible to fatigue as the body when you are out in the elements; especially with low energy availability or dehydration. Do everything you can to keep your mind alert, fueled and hydrated.
SIMPLE EXPLAINED
We believe endurance sports nutrtion should be simple. That's why we are designing our whole line of products with a 1:1 relationship to when they should be consumed for optimal performance. No convulated systems or complicated timing.
